Canton Becker » Marketing http://cantonbecker.com Music, Web Design, Projects Mon, 02 Jan 2012 19:45:02 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Website & blog redesign for Round Mountain http://cantonbecker.com/work/portfolio/2011/round-mountain-redesign/ http://cantonbecker.com/work/portfolio/2011/round-mountain-redesign/#comments Mon, 21 Feb 2011 15:41:56 +0000 Canton http://cantonbecker.com/?p=922 Round Mountain is a “Two man singing folk orchestra” based in Santa Fe, New Mexico. When musicians Char and Robby Rothschild received a last-minute invitation to play at the Folk Alliance conference in Memphis, they asked me for an emergency meeting to see if it would be possible to build them a brand new website in short order. The website you see below was designed and built in 10 hours using “The Station” WordPress theme as a starting point.

Highlights from this marathon design session included:

  • Creating the two minute promotional video featured on the home page
    Because a good video is essential for promoting a band
  • Automatically importing over six years of blog posts from blogger.com
    Because splitting your content across 2 sites hurts your Google ranking
  • Promoting Facebook and newsletter signups (via iContact)
    Because having a website is not enough: you need to ‘push’ your news to your audience because they may not return to your website on their own

www.RoundMountainMusic.com

]]> http://cantonbecker.com/work/portfolio/2011/round-mountain-redesign/feed/ 0 Prototyping for PayPal http://cantonbecker.com/work/portfolio/2009/prototyping-for-paypal/ http://cantonbecker.com/work/portfolio/2009/prototyping-for-paypal/#comments Sun, 22 Mar 2009 03:55:34 +0000 Canton http://cantonbecker.com/?p=509 PayPal™ / AnswerLab®I really enjoy doing rapid prototyping, and from a business perspective there’s no better way to figure out how to bring a new product to market. This month, AnswerLab (San Francisco) hired me to produce web prototypes to test a new financial product for PayPal.

Here’s how this type of study works:

  1. Figure out what different messages or images you think might help to sell your product
  2. Produce a prototype (fake) website that simulates purchasing that product, with variations for each message or image you want to test
  3. Send users to test out each variant of the website
  4. Conduct statistical analysis of users’ browsing behaviors to figure out which variation produced the best results
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