Canton Becker » Prototyping http://cantonbecker.com Music, Web Design, Projects Mon, 02 Jan 2012 19:45:02 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Prototyping for PayPal http://cantonbecker.com/work/portfolio/2009/prototyping-for-paypal/ http://cantonbecker.com/work/portfolio/2009/prototyping-for-paypal/#comments Sun, 22 Mar 2009 03:55:34 +0000 Canton http://cantonbecker.com/?p=509 PayPal™ / AnswerLab®I really enjoy doing rapid prototyping, and from a business perspective there’s no better way to figure out how to bring a new product to market. This month, AnswerLab (San Francisco) hired me to produce web prototypes to test a new financial product for PayPal.

Here’s how this type of study works:

  1. Figure out what different messages or images you think might help to sell your product
  2. Produce a prototype (fake) website that simulates purchasing that product, with variations for each message or image you want to test
  3. Send users to test out each variant of the website
  4. Conduct statistical analysis of users’ browsing behaviors to figure out which variation produced the best results
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