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Here’s an example of a really super email newsletter. Even if you’re not a Yogi, it should be clear that this newsletter offers real value to its readers.

Here’s what makes it so great:

• It’s not too long: You don’t have to set aside a special time in the day to read the whole thing. It’s distraction friendly.
• The marketing ‘call-to-action‘ — the teaching schedule — is nicely separated out in the sidebar and highly visible, and it doesn’t overwhelm the newsletter with self-promotional material.
• The introduction is personal and friendly and is relevant to the intended audience.
• The cooking recipe at the bottom gives the newsletter real value. This is giving something away for free, and it’s a great incentive to keep visitors subscribed to the newsletter.
• The overall layout is easy on the eyes, and has a good balance of text to images.