I really enjoy doing rapid prototyping, and from a business perspective there’s no better way to figure out how to bring a new product to market. This month, AnswerLab (San Francisco) hired me to produce web prototypes to test a new financial product for PayPal.
Here’s how this type of study works:
- Figure out what different messages or images you think might help to sell your product
- Produce a prototype (fake) website that simulates purchasing that product, with variations for each message or image you want to test
- Send users to test out each variant of the website
- Conduct statistical analysis of users’ browsing behaviors to figure out which variation produced the best results
